Attitude Magazine uses Newsstand’s unique online single copy sales service to create its largest UK retailer within 6 months, by adding one button to its website.
Attitude, the leading Gay Lifestyle magazine, is using Newsstand to enable its own website visitors to purchase single copies of the magazine for same day despatch, worldwide. Sales through the Newsstand.co.uk outlet have increased tenfold as a result, with the ability for customers to make impulse purchases online, cited as a key driver of sales.
Newsstand has been pioneering the single sales online service to its customers for over 4 years. Linking into the Newsstand service directly, Attitude’s website has allowed customers to buy copies online easily, without having to subscribe.
“We are always looking at new ways to get Attitude in the hands of our loyal readers and as easily as possible. The service with Newsstand allows copies to be sent overnight to readers in the UK for the same cover price and with just a couple of clicks from our website” Mike Buckley, Managing Director, Attitude Media Ltd.
Customers need only click through from an image of the current issue on the publisher’s website and the payment, fulfilment and CRM is all taken care of by Newsstand, with a white label microsite (see example here) option also available.
“We don’t believe that online purchases should be restricted to subscriptions and the customer response supports this. The added advantage for Attitude was that it was so easy to introduce”, chortled a Newsstand spokesperson.